Sales and Marketing Resources

Sales and marketing is the key to your business. You can build it, but they won't come without some sort of marketing effort, and without sales you have no business. In fact, a failure to focus on sales and marketing is one of the main reasons for the failure of many an online (or offine) business. Learn the art of sales and marketing, take advantage of the resources in this list, and you'll be well on your way to online business success...


Sales & Marketing

Sales and marketing tools and resources...
Sales and marketing. Two different areas of specialty, but both essential to the well-being of every business. Here are some of the best sales and marketing resources for online businesses...
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Metrics & ROI

Understand your business with these analytic and ROI tools...
Tools and resources to help you understand your businesses metrics and dig deeper into what is working for your business and what isn't...
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Final thought: If you really want to succeed with your online business you have to become a real sales and marketing guru. Look around at all of the businesses, both online and offline, that really grab your attention. They're most likely the ones that put a lot of effort, and perhaps money, into marketing. Look at the world of 'online business' - those who promote themselves the most do the best (and in turn earn even more promotion from those looking to emulate what they've done). Even the major corporations know that they have to keep the message going in order to keep their position - think McDonalds, Coca-Cola, Nike etc. They keep their sales and marketing spend up to ensure that their brand is associated with the relevant need of the consumer. A good product + good service + sales and marketing = success. Only one of those is essential, though. A good sales/marketer can sell ice to the Eskimos. A bad sales/marketer couldn't give free gold away.