Monetisation

If your web property is an online business then at its core it's all about monetisation. Monetisation is the art (and yes, it's an art) of converting website traffic into revenue. Without revenue you don't have a business, and traffic that doesn't purchase is simply an overhead.

These days, however, there is no shortage of ways that you can monetise your web property and this list below will show you some of the best...


Affiliate Networks

A list of the most popular affiliate networks...
Whether you're a vendor or a publisher, these are some of the biggest and most popular affiliate marketing networks...
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E-mail Marketing

Tools and resources for e-mail marketing...
Resources to help your online business gather legitimate opt-in e-mail addresses from your visitors. Boost the profitability of your online business with these resources...
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Ad Networks

Ad networks for buying or selling ad space...
Whether you're buying ads or selling space on your website, these ad networks specialise in bringing buyers and sellers together...
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Digital Products

Tools and resources for creating and selling digital products...
If you're a seller of digital products, or if you're looking to get started, then you'll want to check out these great digital product resources...
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Crowd Funding

Using crowd funding to get your idea off the ground...
If you need investment to get an idea off the ground then crowfunding is a great way to achieve that goal. Here are some of the most popular and well-populated crowd-funding websites...
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Final thought: Don't lose track of what your core business is and who your core customer is and don't lose that customer for an easy few cents. Many years ago a product called Google Adsense became available and website owners across the globe flocked to the easy money that the program offered at the time. Whenever a visitor clicked on an Adsense ad the owner of the site got a few cents or so in revenue. Easy money indeed. The downside however was that, upon clicking the ad, the visitor was taken to another website and, in most cases, the visitor was lost to the website owner. In the pursuit of a few cents website owners were prepared to lose a potential customer that might have gone on to spend considerably more, given the right offer.

Make sure that you monetise your website in a way that is consistent with the way you acquire your traffic and you'll invariably yield better monetary results.