SEO - Search Engine Optimisation

SEO = Search Engine Optimisation. SEO is the skill, or 'art' if you like, of making your website both accessible and likeable to the search engines (with the emphasis on 'likeable'). Obviously, the closer to the number one spot for each search engine term (that relates to your business) that your website can achieve, the more traffic your site will get. And, as we all know, qualified traffic has a very good chance of leadings to sales (and if you didn't know that, or you want a refresher, check out our article on effective keyword research, and why it matters).

SEO, therefore, is a big deal, and, as such, it encompasses many different aspects of operating an online business. The SEO resources below, while nowhere near exhaustive, are some of the best to be found and will give you and your online business the competative edge you've been looking for...

Google Keyword Planner

The Google Keyword Planner makes it easy to discover what words and phrases your potential customers might use to find your products or services. Set up an AdWords account and you can use the Keyword Planner to help you find new keywords to target or to get search volume, historical and forecast information about relevant keywords...

Google PageSpeed Tools

The world is becoming increasingly mobile with people accessing the internet by all manner of mobile devices. Fast-loading websites make for mobile-friendly websites & Google wants your website to be mobile-friendly. In fact, loading speed is now an official Google metric with regards to SEO. As such, Google has created what they like to call Google's Pagespeed Insights - a free tool designed to help fine tune your website to be more fast-loading & mobile-friendly...

Google Trends

Google Trends is a free online tool that gives insights into how often a particular keyword or phrase is searched for on Google with the information presented in a visual way that helps to define trends over a particular period of time. This helps to determine whether a keyword or phrase is running hot, is on the decline or if it has peaks and troughs that you can take advantage of. Historical and geographical information is offered as well as currently trending keywords and phrases...

Ahrefs

Ahrefs is a collection of tools that can be used to help you understand your site and the position in the search engine that it occupies. Using the tools will help you research your competitors, monitor what's happening in your specific niche and understand the health of your website - particularly with regards to SEO. Tools include a backlink checker, SERP (Search Engine Results Position), site audit and many more...

SpyFu

SpyFu lets you spy on your online competitors and get the insights as to what they're doing right with regards to SEO and online advertising. Type in your competitor's domain name and you'll get back information about where they appear in Google's search engine rankings and for what keywords and phrases as well as information about what keywords they've targeted on Google AdWords...


WebmasterWorld Forum
A forum almost as old as the internet itself where OBO's and webmasters can discuss all manner of subjects (with a heavy SEO-focus)....Visit site...

Keyword Discovery
An online tool that gives you insight into the words & phrases that people use to search the internet as well as insight into what words & phrases people are using to find your competitors......Visit site...

Copyscape
A free online tool to determine if your content is being copied elsewhere on the internet. Duplicate content can have a detrimental effect on your earch engine rankings &, ultimately, cost you money.....Visit site...

Majestic
An online SEO tool that focuses on competative analysis based on links and anchor text - both of which are essential to good rankings... ...Visit site...

Yoast
Yoast is a comprehensive SEO WordPress plugin that helps you make your site search-engine friendly. The plugin can be installed quickly & easily on any WordPress site......Visit site...

SemRush SEO Toolkit
A comrehensive collection of tools designed to help web developers, content marketers & online business owners of all descriptions. Over 25 tools including keyword research, link building & much more....Visit site...

Raven Tools
A variety of tools to help with site audits, backlink information, rank tracking and more. Automated reports offer detailed insights into your site's SEO performance at present & over time... ...Visit site...